Category: News and Technology

October 1, 2021

Set up local landing pages for all your business locations

Another SEO consideration to keep in mind, McKnight said, is whether your website’s title tags and metadata up to date. “There are a few different parts of metadata, but the majority of people only have to worry about meta description and title tag,” he said. Title tag refers to the 60 characters that search engine users see on the search engine results page (SERP). Keeping […]

September 10, 2021

Optimize social media pages

One of the easiest and most effective local marketing strategies you can employ immediately is claiming your Google My Business listing. Google My Business provides search engine users with information like your location, store hours, directions, contact information, and more directly on the SERP. “Claim your Google My Business knowledge panel and make sure that it is updated,” said McKnight. “Especially during COVID-19, make sure […]